Our Mission
To build the most romantic place on the internet.
About Us
Aisle is the largest Indian dating company with over 20 million members across our brands - Aisle, Arike, Anbe, Neetho, and Neene. Aisle publishes more success stories than any other dating app in India. In March 2022, InfoEdge acquired Aisle.
Link - https://blog.aisle.co/
Responsibilities
Strategic Planning:
- Develop and implement a comprehensive marketing strategy aligned with company goals.
- Set clear KPIs and track performance against marketing goals.
- Formulate, execute, and evaluate marketing strategies across multiple channels (digital, social media, growth, PR) to align with business objectives.
Brand Development:
- Provide support in developing the brand proposition and maintaining visual guidelines for consistency across all marketing channels and communications.
- Collaborate with design teams to ensure brand integrity in visual content.
Content Creation and Social Media:
- Owns communications in terms of written, visual, and multimedia content creation in collaboration with our in-house editor and production houses.
- Drive end to end social media efforts on LinkedIn,YouTube,Twitter and Instagram.
PR and Event Marketing:
- Provide support in leading PR efforts with the media, ensuring positive coverage and effective communication of the firm's achievements.
- Assist in planning and executing event marketing initiatives to enhance brand visibility.
Data Analysis and Reporting:
- Collaborate in utilizing data and analytics tools to measure the performance of marketing initiatives.
- Contribute to providing regular reports and insights to the leadership team, aiding in data-driven recommendations for improvement.
Website Management:
- Contribute to the development and optimization of the firm's website, helping it serve as a dynamic hub for valuable insights.
- Support the implementation of strategies to enhance user experience, drive traffic, and maintain the website's relevance.
Stakeholder Collaboration:
- Assist in collaborating with internal teams, external agencies, and key stakeholders to align marketing efforts with business objectives.
Marketing Operations:
- Manage marketing budgets, resources, and timelines to ensure effective execution of marketing plans.
- Implement marketing automation tools and technologies to streamline processes and improve efficiency.
- Monitor and report on marketing performance metrics, providing insights and recommendations for improvement.
- Conduct regular performance reviews and optimisation efforts to maximize ROI and achieve marketing objectives.